Two years of city grime on the midsoles. One pass and they look like the pair I bought, not the pair I ruined.
Air Force 1 · white leatherHow it works — three steps, sixty seconds
Dirty pair in. Same pair, minus the grey, out.
No bucket, no washing machine, no overnight drying rack. Pump the foam on, wait ten seconds, wipe with anything dry. That is the whole method, written out below — including the step most people skip, and the longer clean for a pair that has had a hard winter.
60 sec
Start to wiped
~40 pairs
Per 150ml bottle
0 buckets
Works at a kitchen table
60 sec inWhite leather, one pass, unretouched
In the box
Foam · soft brush · stiff brush · cloth
If it doesn't work
Full refund, keep the bottle
Three steps. Sixty seconds.
No water needed-
01
Pump
Two pumps of foam across the dirty area. Don't soak it — the formula does not need to be drowned.
-
02
Wait ten
It lifts the grime off the fibre so you're not grinding dirt back in. This is the part people skip.
-
03
Wipe
Dry cloth, paper towel, old t-shirt. Whatever's near. No rinse, no drying rack, no waiting.
What's in the box
Ships in the same box
Soft-bristle brush
For canvas and midsoles. The only brush worth owning.
Microfibre cloth, 2-pack
What we actually wipe with. Washable a hundred times.
Travel 60ml
Fits a jacket pocket. Airport-legal.
Stiff-bristle brush
For rubber soles and outsoles. Where the soft brush gives up.
When sixty seconds isn't enough
The longer clean, about four minutes
Stiff brush on a dry outsole
0120 sec · stiff brush, dry
Knock the loose stuff off first — dry.
Pull the laces out. Take the stiff brush to the outsole and midsole with no foam on it at all and flick the dried mud and grit off. Twenty seconds of this is what stops the next step turning surface dirt into grey paste.
Why it matters
Wet dirt smears. Dry dirt leaves. Skipping this is the most common reason a clean comes out streaky.
Two pumps onto a white toebox
0210 sec · two pumps per panel
Two pumps of foam, straight onto the shoe.
Hold the bottle upright, press all the way down twice over the dirty area, and leave it there for ten seconds. The foam is doing the work in that pause — it lifts the grime off the fibre so the cloth barely has to push.
Don't drown it
More foam isn't faster. Two pumps per dirty area, one panel at a time, and no water anywhere.
Soft brush across a canvas upper
0390 sec · this is where it varies
Work it in — or, on suede, do nothing at all.
Sixty seconds needs no brush: pump, wait, wipe. On a pair that has been ignored for a season the brushes in the box earn their place — soft on the upper, stiff on anything made of rubber, and nothing but a dry cloth on suede.
The one rule
Stiff bristles belong on rubber and nowhere else. The soft brush is not the gentle option — on an upper it is the correct one.
Use
Soft brush
Motion
Straight lines, light pressure
Time
45 sec a shoe
Leather does not need force — the foam has already lifted the dirt. Circles on a smooth panel show up as swirls once it dries.
Grey foam coming off onto the cloth
0440 sec · cloth, both passes
Lift the dirt off, then buff the panel dry.
The grime is now sitting in the foam, not in the shoe. Wipe it away in one direction rather than circles, then go back over the panel with a dry part of the cloth. That second pass is what leaves the leather even instead of patchy.
Turn the cloth
Move to a clean part of the cloth every panel. A loaded cloth just moves the dirt around.
Finished pair, re-laced
0520 min · hands off
Air-dry indoors, re-lace, wear them out.
They are already dry to the touch. Give them twenty minutes out of direct sun and off a radiator, put the laces back in, and they are done. No drying rack, no newspaper stuffing, no next-day wait.
Drag it yourself
One pass · unretouched
Before — dirty white leather
After — same shoe, 60 seconds
What buyers actually say
Bought it for my kid's school shoes and now use it more than she does. No bucket, no drying overnight.
Sambas · suedeDidn't touch the crease marks, which they say up front. Dirt is gone though, and that's what I paid for.
Jordan 1 · canvas + leather
4.7
Three ways to clean one shoe
Categories, not brands
Hands-on minutes per pair
Your hands on the shoe
Waiting for it to dry
SneakerSalt foam
1 min · dry to touch
Wipes
4 min · damp after
Household hacks
15 min · + overnight
One pair, same dirt, photographed at sixty seconds
Unretouched · daylight · no pre-soak
60 sec in
SneakerSalt foamNo water, no waiting
- Water
- None
- Steps
- Pump · wait ten · wipe
- Left on the shoe
- Nothing to rinse
- Cost per pair
- About 60¢ · 40 pairs a bottle
- What you carry
- One 150ml bottle
Suede and nubuck included — blot, don't scrub. pH 7.2, no bleach.
60 sec in
WipesFast, but shallow
- Water
- None
- Steps
- Scrub · bin the wipe
- Left on the shoe
- Damp, sometimes lint
- Cost per pair
- A wipe or two, every time
- What you carry
- A pack, then another pack
Most brands don't recommend them on suede.
60 sec in
Household hacksCheap, and a gamble
- Water
- Tap, rinse, sometimes a soak
- Steps
- Mix · scrub · rinse · hope
- Left on the shoe
- Soap film unless rinsed well
- Cost per pair
- Pennies, plus the risk
- What you carry
- Whatever's under the sink
Bleach yellows rubber. Magic erasers abrade the nap.
Numbers are our own timings on ten pairs, mid-dirty, no pre-soak. Wipes vary by brand — read the label of whatever you own.
Get the one-minute version →The four mistakes we see most
Do this, not thatMistake 01
Don't: Wetting the shoe first
Do: Foam onto a dry shoe
Water spreads the dirt into a grey film across the whole panel before the foam gets a chance to lift it.
Mistake 02
Don't: Drowning it in foam
Do: Two pumps per dirty area
More foam isn't faster. It only takes longer to wipe off, and leaves a tidemark if you rush the second pass.
Mistake 03
Don't: Wiping straight away
Do: Let it sit ten seconds
The pause is the product working. Wiping immediately means you are pushing the dirt around rather than lifting it off.
Mistake 04
Don't: One cloth, one side
Do: A clean part of the cloth each panel
A loaded cloth puts back everything you just lifted. Turn it as you go, or pick up the second one.
What's inside
Full formula, nothing withheld| Water | The bulk of it. We're not hiding that. |
|---|---|
| Coco-glucoside | Plant-derived surfactant — lifts grime off fibre. |
| Sodium citrate | Softens hard water so you don't get a ring. |
| Glycerin | Keeps leather from drying out after. |
| No bleach, no dyes, no fragrance | pH 7.2. Safe on hands, safe near kids. |
Works on
Tested, not assumed
White leather
Excellent
Canvas
Excellent
Mesh / knit
Excellent
Suede
Good · blot
Nubuck
Good · blot
Rubber midsole
Excellent
Patent / vinyl
Excellent
Laces
Good
Untested exotics
Ask us first
Suede and nubuck: works, but blot — don't scrub. Patent and vinyl: fine. Anything we haven't tested, we say so.
Filmed by customers, not by us
$10 Amazon gift card for every approved clip
Send a clip, get a $10 Amazon gift card
Film your dirtiest pair. Then film the result. We'll send you $10.
Vertical, under 30 seconds, phone camera is perfect. Show the pair before, show the pair after — that's the whole brief. Approved clips get a $10 Amazon gift card within 48 hours, spendable anywhere, not just here.
- $10
- Amazon gift card
- 30s
- max length
- 48h
- to hear back
Before you try it on your own pair
Straight answers, including the unflattering onesDo I really never need water?
No water, no rinse, no bucket. The foam carries the cleaning agents and the cloth carries the dirt away. The only wet thing at the end is the cloth.
Will it wreck suede?
No, but treat it gently: pump lightly, blot with a dry cloth, don't scrub in circles. Suede takes two light passes rather than one heavy one. If the nap flattens, brush it back up once it’s dry.
Does it fix yellowed soles?
Partly, and we'd rather say so than oversell. Surface yellowing from dirt comes up. Oxidised rubber that’s been going yellow for years is a chemical change — no spray reverses that, ours included.
What about creases and scuffs?
No. A crease is the leather folding and a deep scuff has taken material off. The foam removes dirt; it can’t put structure back. Everything on this page is a dirt problem.
How many cleans in one bottle?
Around 40 full pairs at two pumps per dirty area. Heavy canvas cleaning uses more; a quick midsole wipe uses almost nothing.
What's the refund actually like?
Email us a photo within 30 days, we refund the full order that day, and you keep the bottle. Return shipping on a $24 item costs more than the item.
The guarantee
If it doesn't clean your shoe, keep the bottle.
Try it on your worst pair first. If it does not do what this page just showed you, email a photo within 30 days and we refund the full order — return shipping on a $24 bottle costs more than the bottle.
Buy a bottle — $24.0030 days · full refund · no return shipping
In the box
150ml · ~40 pairs
Rating
4.7 · 2,914 reviews